Guest Posting - A Boon or a Bane

If you will ever question some pro-bloggers on how to increase my blog’s PageRank and Traffic, all of them will reply with the same answers. The summarized answers will be like:

• Do Guest Posting
• Do Commenting
• Do SEO (Search Engine Optimization)

PR JUICE

On further researching on Google on PR, SEO, BLOG & other relative topics, you will come to know that it is a great boon to the new bloggers. Many of the people don’t know what advantages and disadvantages they suffer after guest posting. So, in this article we will discuss that in what ways guest posting helps to increase a blog's pagerank and traffic and also the advantages and disadvantages of doing so.

We all are acquaintance with the word Pagerank. PageRank can be called as currency of Google. We use many rank checkers to determine our rank on Google like SEO checker, PR checker, and Alexa rank. Google has its own algorithm for deciding rank of your site. This can be easily understood by the infographic created by me.

Google indexes the webpages by first indexing the home page, then hyperlinks in the home page, then the hyperlinked pages, and then the links in those hyperlinked pages and so on, and the rank of a site depends on this.

Suppose there are two sites 1 and 2. How will Google decide rank for some keyword of both the sites?

1. In the 1st case, the rank of both sites is same.
2. In case 2, say site 1 gets a link from site A and site 2 doesn’t. Now, Google is going to rank the site that looks better to it and in this case, Site 1 outranks site 2.The explanation is that when the Google indexes site A, it will get link of site 1 somewhere in it and then will index site 1 too.
3. In case 3, say site A decides to give link to site 2 also. Now, both gets equal rank Google needs to search for other sites that links to these sites.

There are many other factors that determine the site rank but the PR JUICE is most important of them. Google is able to monitor all the link relation from all sites and that’s what makes it Google. So the basic conclusion is that whichever site gets the most links from other sites, more are the chances of that site to rank better in Google’s world. This is called the juice flow. So, you get more juice from that site which already has a lot of juice and the owner is not so thirsty.

Improving your rankings is all about getting right keywords for your site, improving Search engine ranking and getting right kind of links for your site from the PR rich sites. That is what the guest post demands. The author of the article demands link to his/her own blog in the start or the end of the article so that their site get some flow of PR juice and get a better rank from his/her competitors.

Guest Posting

Let us define guest posting in our own words. Guest posting means writing and publishing our own articles on other blog. It is a great way to connect to audiences of other blog. Bloggers do guest posting on other blog to get better rank and traffic, and on the other hand, the blogger who allows the guest author to post article on his blog gets more content and traffic for his own blog at the same time. So, this is beneficial for both of them in some way or the other. Many Search Engine experts says that when it comes to SEO, guest posting on other sites is five times as valuable as creating new content on your own site. Now I will tell you the advantages and disadvantages of guest posting in detail below. 

Advantages

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• Traffic and Rank Increase - The first and the foremost thing for which a blogger, a normal blogger, do guest posting is for he/she wants more traffic for his site and perhaps a better rank in search engine grading. The host blogger must provide a link in the post, usually at starting or ending. Eventually, these backlinks will raise your blog’s rank to the search engines and it will make your blog contents easier to find through Yahoo, Google, and Bing etc. One can take it as an advantage. 
• More Audience - The other important factor is that your views (in the form of post) will reach to large number of audience and you will get to know more about your pros & cons in writing. Many people will click on the link of your blog to see your blog too, thus you get a direct traffic too. More traffic means more money. You even get more audience from the social networks as the host bloggers are mostly active on these sites and this can even bring you fame.

Also see: Top Social Networking Sites To Boost Website Traffic

• Better Relations - You gets to make better relations with the host blogger. Much of the conversations among bloggers are done on social networking sites like Facebook. You get many tips from them, also you can learn their way of blogging and this can be even more beneficial for you. By making better friendship to other bloggers, you grow your influence on the social media, which will eventually lead to more subscribers for your blog.

Also see: How does Social Media affects Search Ranking of your Blog?

Disadvantages

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• Content - We all know that the main thing on a blog is neither ads, nor design but the content. You write content by yourself doing hard work and lots of research on net with typing hours on your own, and the publisher enjoys the content with lots of traffic plus AdSense Income. We try to write our best article for the others to publish it on his/her blog with a link to our blog. This is purely a disadvantage to the writer. 

Conclusion

Since the advantages are much more than a single disadvantage, I feel that Guest Posting is really very useful not only for the new bloggers but also for the professional ones as it increases the reputation of a website in terms of the quality present in it. On the other hand, it can also also be called a technique for getting more traffic to your blog since a blogger gets direct traffic to his/her blog through the link provided in the guest post on other reputated websites.